As with all outdoor advertising, pricing is dependent on the size of the metro or regional route you plan to target. Chrome Media's basic tenet is making exceptional advertising opportunities available to all companies. For this reason, Chrome will always offer higher ROI than other advertising mediums.
Availability is another critical factor in the selection of out-of-home advertising. Many strategically placed billboards are contracted years at a time. Chrome Media has more fleet vehicles available than most billboard companies and we will consistently have routes available to meet your needs.
Compare Chrome Media's CPM (cost per thousand) impressions:
| Media Type |
Cost |
| Direct Mail | 0.50 to $6 (per piece) |
| Television | 6 to $30 (CPM) |
| Radio | 9 to $12 (CPM) |
| Newspaper | $25 to $27 (CPM) |
| Billboards | 5 to $9 (CPM) |
| Chrome Media | $1.20 to $2.00 (CPM) |
*Source: Media Dynamics; Intermedia Dimensions 2007